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New publication · 18.08.2026
A Consultant With a Chatbot Is Not Yet AI Consulting
Five maturity levels of AI in consulting: where quality actually changes and where only speed does. A personal take by Nikita Nechaev, with three questions for your vendor.
Read the article → 5maturity levels — from a subscription to a factory
3questions to ask your vendor
14,000reports in the practice knowledge base
2 yearsof rebuilding our own process
ArticleNEW18.08.2026
A Consultant With a Chatbot Is Not Yet AI Consulting
Five maturity levels of AI in consulting: where quality actually changes and where only speed does. A personal take by Nikita Nechaev, with three questions for your vendor.
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Nikita Nechaev→
Article02.08.2026
In-depth interviews: what the method proves and what it does not
What in-depth interviews can establish and what they cannot: sample size, saturation, buying centers, JTBD schools, AI analysis, and acting on finding
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Boris Kaptelov→
Article02.08.2026
What research costs: six questions for your vendor
Why interview counts don't set the price of research: six questions on saturation, sampling, negative cases, and the limits of qualitative findings.
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Boris Kaptelov→
Article02.08.2026
Customer needs research: what to check before you invest
What customer needs research must answer before you fund a launch: jobs, alternatives, buying barriers, and what clients will actually pay for.
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Boris Kaptelov→
Article02.08.2026
“The analysis was done with AI” is not a description of a procedure
AI-assisted interview analysis is five different operations with very different reliability. What to delegate to the machine and what to verify yourse
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Boris Kaptelov→
Article02.08.2026
In-depth interview questions: seven techniques and the limits of each
Seven questioning techniques for in-depth interviews — what each one yields, where it fails, and how to combine them into a coherent research design.
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Boris Kaptelov→
Article02.08.2026
An organization is not a respondent
Why interviewing happy users won't explain lost B2B deals: buying center roles, purchase types, and how to build an interview sample around the decisi
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Boris Kaptelov→
Article02.08.2026
The customer is not lying — they simply do not know why they chose
Why interview answers about purchase reasons are reconstructions, not causes — and three free practices that make research conclusions testable.
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Boris Kaptelov→
Article02.08.2026
The customer asks for a button: nine different things reports call a need
A goal, a task, a problem, a barrier, a risk, a workaround: nine distinct things research reports lump together as customer needs, and how to tell the
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Boris Kaptelov→
Article02.08.2026
Jobs to Be Done: three different schools under one name
Christensen, Ulwick, and Moesta mean different things by JTBD. How the three schools differ in unit of analysis, interviews, and output — and when eac
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Boris Kaptelov→
Article02.08.2026
“Let’s test the solution on customers” is four different procedures
Concept test, value proposition check, prototype, usability test and pilot answer different questions. What each procedure proves and what it cannot.
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Boris Kaptelov→
Article02.08.2026
The research report: turning findings into decisions
Why research reports go unused, and how to turn findings into recommendations with owners, deadlines, and a way to verify them.
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Boris Kaptelov→
Article16.07.2026
What management consulting is — in plain words, without the gloss
What management consulting is in plain words: how a project works from the inside, how a consultant differs from an outsourcer or mentor, and the myth
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Nikita Nechaev→
Article16.07.2026
Operational efficiency: what it really is and how to measure it
What operational efficiency really means, how it differs from profitability, and how to build a metrics system of 8–12 KPIs instead of 50.
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Nikita Nechaev→
Article16.07.2026
Business process optimization methods: how to choose yours and not fall for fads
Lean, Six Sigma, Theory of Constraints, reengineering, automation: where each method works, where it fails, and four questions to pick yours.
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Nikita Nechaev→
Case
Case study: AI transformation of an automotive group's office
A large automotive group with an office of several hundred staff came to us. Leadership's question was simple: how do we adopt AI so it doesn't end up as just…
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Thesis Partners→
Article24.07.2026
The meeting cascade: why construction misses deadlines away from the site
A diagnostic of the meeting system on two industrial projects: what eats an EPC contractor's schedule and how it gets fixed in three months.
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Nikita Nechaev→
Article11.07.2026
JTBD without the myths: the customer's real job
How to tell what the customer asks for from the job they are actually doing — in interviews and in data, and when such projects are worth taking on.
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Boris Kaptelov→
Article30.06.2026
Product strategy goes obsolete before revenue shows it
Discounts and distribution prop up revenue for a while. Five signals it's time to rebuild the range — and why owners are the last to notice.
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Nikita Nechaev→
Article06.04.2026
How to build a medtech company that scales
Org design, lines of ownership and platform logic for a medtech manufacturer.
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Nikita Nechaev→
Article01.12.2025
When a business needs management consulting: 7 signals
How to tell that a company has outgrown its current operating model and it is time to bring in outside expertise.
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Nikita Nechaev→
Article25.05.2026
Growth strategy for a startup: from minimum viable product (MVP) to Series A
A step-by-step framework for building a growth strategy for early-stage tech startups.
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Boris Kaptelov→
Case
IT company: from stagnation to a ₽120M round
Revenue had been flat for three quarters. In four months we rebuilt the strategy and reached a Series A.
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Thesis Partners→
Article12.05.2026
How to set up a project management office (PMO) without losing agility
A practical guide to implementing a project office without the bureaucracy.
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Nikita Nechaev→
Article28.04.2026
The employer brand (HR) as a growth driver: why strong companies start with people
The link between employer brand and business metrics. How investment in the employer brand pays back many times over.
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Boris Kaptelov→
Case
PMO rollout: +40% to efficiency
Put project management in order at a company with 200+ employees.
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Thesis Partners→
Article22.04.2026
Mergers and acquisitions (M&A) for mid-market companies: when buying a competitor is the best strategy
Inorganic growth scenarios: valuation, due diligence, integration.
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Nikita Nechaev→
Article10.04.2026
Scaling a business: 5 mistakes that hold back growth
The classic traps companies hit when trying to scale — drawn from our clients' experience.
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Nikita Nechaev→
Case
Employer brand (HR brand) for a fintech: ×2.3 applications
We rebuilt the employer value proposition (EVP) — candidates for key roles came in on their own.
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Thesis Partners→
Article29.03.2026
Crisis management: how to save a business in 90 days
A playbook for stabilizing a company in crisis — from diagnostics to a turnaround plan.
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Nikita Nechaev→
Article21.03.2026
Digital transformation for mid-market companies: where to start
How to adopt technology without million-ruble budgets while keeping the team productive.
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Boris Kaptelov→
Case
M&A deal: a ₽45M acquisition
The full cycle: valuation, negotiation, due diligence, integration.
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Thesis Partners→
Article08.03.2026
Objectives and key results (OKR) for growing companies: how to keep goals from becoming bureaucracy
How to roll out OKRs at companies of 30 to 300 people — without the cargo cult.
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Nikita Nechaev→
Article27.02.2026
Financial modeling for non-finance leaders
How to build a model that supports strategic decisions.
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Boris Kaptelov→
Case
Turnaround: bringing a retailer back from losses
The chain was losing ₽4M a month. We stabilized it in 90 days and returned it to profit.
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Thesis Partners→
Article13.02.2026
Corporate culture as a competitive advantage
How to deliberately shape a culture that moves the business forward rather than holding it back.
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Nikita Nechaev→
Article03.02.2026
Business processes: how to stop firefighting and start managing
Mapping, optimizing and automating processes — a practical guide.
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Boris Kaptelov→
Case
Digital transformation in logistics: −30% costs
Automated core processes and rolled out BI analytics.
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Thesis Partners→
Article28.01.2026
Customer experience in B2B: why net promoter score (NPS) is not enough
How to build a customer experience function that lifts retention and lifetime value (LTV).
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Nikita Nechaev→
Article19.01.2026
Knowledge management: from chaos to a system
How to keep expertise from walking out the door and build a knowledge base people actually use.
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Boris Kaptelov→
Case
A sales team from scratch: ×3.2 revenue
Built an outbound machine and tripled revenue in nine months.
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Thesis Partners→
Article08.01.2026
How to build an incentive system that works
Beyond bonuses: intrinsic motivation, equity, career tracks and performance reviews.
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Nikita Nechaev→
Article28.12.2025
International expansion: entering new markets without disasters
Market selection, localization, regulation — a practical guide for mid-market companies.
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Boris Kaptelov→
Case
Pricing overhaul: +60% average revenue per user (ARPU)
We rebuilt the pricing tiers — ARPU rose with no churn.
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Thesis Partners→
Article19.12.2025
Delegation for founders: how to let go of control without losing the business
Why founders struggle to delegate, and how to start — a systematic approach.
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Nikita Nechaev→
Article08.12.2025
Corporate governance for mid-market companies
When you need a board, independent directors and how it supports growth.
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Boris Kaptelov→
Case
Entering a new market: ₽0 → ₽25M
Helped launch sales in a new segment from zero.
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Thesis Partners→
Article30.11.2025
Operational efficiency: where companies lose money every day
How to find and eliminate hidden losses in your processes — a practical guide.
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Nikita Nechaev→
Case
Fintech strategy pivot: a North Star metric
A product map built on user journeys, with focus on a single metric.
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Thesis Partners→
Case
Executive mentoring: from operations to a promotion
Six sessions: goals, delegation, balancing operations and strategy. Three months later — a promotion.
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Thesis Partners→
Article21.11.2025
How to choose a consulting firm: 10 criteria
A practical guide to selecting a management consultant — from checking the track record to assessing methodology.
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Nikita Nechaev→
Article09.11.2025
The ROI of management consulting: how to measure it and what to expect
Formulas for the payback of consulting projects, with real examples and market benchmarks.
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Nikita Nechaev→
Article30.10.2025
Crisis consulting: a checklist for owners
A step-by-step checklist: when to sound the alarm, what to do in the first 72 hours, how to stabilize the business.
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Nikita Nechaev→
Article16.10.2025
How to run market research: a checklist for owners
A step-by-step checklist: methods, tools and the common mistakes in market analysis.
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Nikita Nechaev→
Article08.10.2025
A strategy session: outcomes, not slides
How to run a strategy session that actually delivers: preparation, format, facilitation.
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Nikita Nechaev→
Article28.09.2025
Business transformation: where to start
Diagnostics, priorities, change management and keeping the team together.
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Nikita Nechaev→
Article20.09.2025
Crisis management: a guide for the CEO
How to act in a crisis: first steps, decisions and when to bring in experts.
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Nikita Nechaev→
Article13.09.2025
7 levers of revenue growth
Conversion, average order value, repeat sales — with no added marketing spend.
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Boris Kaptelov→
Article30.08.2025
Operational efficiency: where to look for bottlenecks
How to find and clear bottlenecks: process diagnostics and optimization tools.
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Nikita Nechaev→
Article24.08.2025
Optimizing business processes: a step-by-step method
From diagnostics to results. Metrics, tools and examples from practice.
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Nikita Nechaev→
Article14.08.2025
Unit economics: how to get the math right
LTV, customer acquisition cost (CAC), payback period — formulas, examples and red flags.
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Boris Kaptelov→
Article04.08.2025
A business financial model: template and instructions
Structure, key blocks and the common mistakes in building a financial model.
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Boris Kaptelov→
Article22.07.2025
5 strategies for scaling a business
From organic growth to M&A. How to choose a model and avoid the traps.
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Nikita Nechaev→
Article10.07.2025
Mentoring vs. coaching: what's the difference
The key distinctions, when each works best and how to choose a mentor.
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Nikita Nechaev→
Article04.07.2025
How to improve your business margins
Four real cases: pricing, cost of goods, product mix.
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Boris Kaptelov→
Article27.06.2025
Management consulting: when you need it
How to choose a consultant and what to expect from the project.
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Nikita Nechaev→